This project is aimed at a wide range of people, from farmers (processors), to small and medium-sized agri-food businesses, right through to manufacturers in the sector.
Objectives
The Food RADARS project aims to sharpen the competitive edge of agri-food businesses in the Franco-Belgian border zone through 3 key missions:
Strengthen the ability to innovate in order to anticipate and manage risks;
Challenge the means and methods used for a more sustainable and efficient food chain through 3 pilot actions (raw material supply, packaging, transport and distribution);
Develop the sales force to capture new cross-border markets.
Challenge 1
- Bring companies of different sizes, sectors and regions closer together and help them evolve together;
- Raise awareness of the need to innovate, and work with them to overcome scientific, technical and regulatory obstacles, taking into account the specific features of each region;
- Develop their capacity to explore new sustainable solutions and rapidly integrate them into their products/processes.
Challenge 2
- Encourage companies to use more local and sustainable raw materials by structuring new ;
- Supply chains between farmers and companies;
- Inform and guide companies towards sustainable, cost-effective packaging solutions;
- Facilitate their logistics by optimizing the transport of local supplies and products.
Challenge 3
- Develop the company’s sales force to enable them to better meet customer expectations and leverage levers to facilitatethe development of their business (training, roundtables, etc.);
- Inspire new ideas and improve their positioning in a constantly evolving market (visits to innovative outlets, inspirational tours to discover new manufacturing processes, etc.);
- Promote and enhance their know-how to capture new markets (BtoB meetings, participation in trade shows, etc.).
